Bring NAKED to your city.
A proven luxury waxing, skincare, and intimate wellness concept — built on real results, real reviews, and a brand people already trust. We're looking for partners ready to open the next NAKED.
A brand built to grow.
NAKED started with a simple idea — luxury self-care shouldn't be intimidating or clinical. That idea has grown into a loyal following and a proven playbook, ready for the next market.
Proven concept
A real, operating brand with real reviews — not a concept on paper. Waxing, facials, brows, and intimate wellness under one roof, in a category clients keep coming back to.
Built-in demand
Waxing and skincare are recurring, relationship-driven services. Clients book every few weeks, not once a year — steady, repeatable revenue by design.
A brand people trust
Distinctive, confident, and unapologetic — NAKED's identity travels. You're not building brand awareness from zero, you're bringing a name people are already searching for.
Built by estheticians, not investors.
NAKED was founded in 2017 by Michael and Brittany Nguyen, who opened a small wax bar with one goal: exceptional service at a price that never felt like a luxury tax. That focus on care over gimmicks is still what the brand is built on today.
The first bar opens
A small waxing studio built entirely around client experience and honest pricing — the standard every NAKED location still holds to.
Sauna & bath house
Inspired by spas encountered abroad, NAKED added Korean bath house-style sauna rooms — infrared, steam, salt, and oxygen therapy — growing from a wax bar into a full self-care destination.
A playbook ready to scale
Two locations, a loyal following, and a proven day-to-day system — the same one you'd be stepping into as a franchise partner.
You're never doing this alone.
From your first conversation with us to opening day and beyond, our team works alongside you.
Site & build-out
We evaluate and approve your site before you sign a lease, then hand you design specs and an equipment list so your space is built to the NAKED standard from day one.
Training
A structured initial training program at our corporate office for you and your lead esthetician, plus hands-on, on-site support during your opening days.
Marketing
Brand assets, sales aids, and marketing programs built for the NAKED look, plus hands-on support planning your grand opening campaign.
Ongoing support
Regular field visits, a franchisee council to share ideas across the network, and direct access to our team long after you open.
Our ideal franchise partner.
You don't need a beauty industry background — you need to care about people, hold a high standard, and want to build something real in your community.
- Passionate about client experience and hospitality, not just the numbers
- Ready to be hands-on in the early days of your bar
- Comfortable hiring, training, and leading a small team
- Excited to bring NAKED's standard of care to a new market
- Financially prepared for a franchise investment (full details shared during our discovery process)
From inquiry to opening day.
Inquire
Send us your info below and tell us about your market.
Discovery call
We talk through the brand, the model, and whether it's a fit both ways.
Review & approval
Full financial details, agreements, and territory review.
Training
Site buildout support alongside hands-on operational training.
Grand opening
Launch marketing support to bring your first clients through the door.
Franchise FAQ.
What's the investment required?
Investment varies by market, location size, and buildout scope. We walk through the full financial picture — franchise fee, estimated buildout, and ongoing royalties — during your discovery call, once we know more about your market.
Do I need experience in beauty or wellness?
No. Many of our best operators come from outside the industry. We provide the training — what matters most is your ability to lead a team and hold a high standard for client care.
What territories are available?
We're evaluating new markets on a rolling basis. Tell us your city or region in the form below and we'll let you know what's currently available.
What ongoing support do franchisees receive?
Regular visits from our field team, access to negotiated supplier relationships, marketing resources, updates as the system evolves, and a franchisee council for sharing ideas across the network — support doesn't stop at opening day.
How long does it take to open?
Timelines depend on site availability and buildout scope. We'll give you a realistic timeline for your specific market once we've talked through the details.
Request franchise info.
Tell us a bit about you and your market. A member of our team will follow up to schedule a discovery call.
Ready to build something real?
Let's talk about what bringing NAKED to your city could look like.
Request franchise info →